We absolutely love and encourage creativity in the community. All Lyft drivers represent the brand, and help to create goodwill for Lyft and its sterling reputation. Lyft must ensure that all of the company's marks are used consistently and only with permission. As it turns out, this means that it is not okay for anyone outside Lyft HQ to use the Lyft name or company emblems, such as the Mustache Trademark, Balloon Design Trademarks, or Lyft logo, on merchandise or printed materials. Only materials provided by Lyft HQ can be used to promote the company and the Lyft app.